After the first redesign, statistics showed the gruesome pics had little or no effect on the
overall number of smokers. In fact, some studies saw a slight increase. Certainly the rate of teen tobacco puffers wasn’t affected, as the cig packs became something of a fad. Not only did the under-18 crowd get the thrill of obtaining smokes as underage, against-the-law smokers, but they also started collecting and trading the used packs like baseball cards.