In the absence of the ability to form logical debate points or to present their position in a straight-forward manner, social activists and special interest groups have instead become attention whores, always on the look-out for prime opportunities by which they can spew their ideology.
For animal rights activists, the Calgary Stampede has long been a target for their anger. The world famous rodeo, known as The Greatest Outdoor Show on Earth, has seen it's share of protests from those who claim the annual ten-day event promotes animal abuse.
This is typical of such radical groups. It is highly doubtful the letter would even find it's way to Prince William - his 'people' deal with such things. The VHS knows this, but the point wasn't really to get Will on board (do they think an English Prince actually gives a crap?). The purpose of the letter, like every other publicity stunt from such groups, was to get their own name in the paper.
But the VHS wasn't content to stop there. They even decided to attack one of their own, namely the Calgary Humane Society, accusing the CHS of being too quiet. The CHS was quick to point out that they have been working closely with the Calgary Stampede for years, and have contributed to numerous changes and improvements regarding the welfare of the animals involved (all true claims).
It's fun to watch a snake eat it's own, don't you think?
The irony of course is that Calgarians are being told to treat animals more like people by an organization located in Vancouver -- the city where people act like animals.
Also ironic is the 'concern' the Vancouver Humane Society is showing for those poor animals put through their paces at the Stampede, yet they seem oblivious, or at least not quite as 'concerned', about the slaughter of 100 sled dogs just north of Vancouver in Whistler, by an owner who went to the British Columbia SPCA for help - twice - and was refused both times.
If ever there was a 'take care of your own problems' moment, this is it.